Why you should start a newsletter
One of the most common regrets I hear from online creators when discussing the early stages of building their audiences is that they began sending out their newsletters late. As a result, even though my website still receives little traffic, I decided to set up a newsletter a while ago, waiting for those first subscribers. Fast forward seven months and I sent it out for the first time today.
I was feeling a little overwhelmed by the task at first. This is because I wanted to write in the style of my favorite newsletter authors, such as James Clear, Susan Cain, Austin Kleon, and Ryan Holiday, who have been doing it for years. I had no idea which service provider to use or how to design a visually appealing layout. In the end, I decided to go with a simple email sent directly from my mailbox. I asked myself, "What if it was easy? What would I do?" I realized there was no need for fancy email campaigns just yet.
But as I was drafting it, going through my posts from the previous month, I was surprised at how beneficial the exercise was. This newsletter, like the entire blog, is my experiment in writing about topics that interest me in order to pursue them in a more concrete and longer form in future writing. When I look at it this way, a newsletter is a great exercise that allows me to sit down in front of my computer on a regularnie basis, in my case once a month, and review what I wrote about, what moved me, what was exciting and inspiring.
With this new mindset, writing that email became enjoyable and very useful. I approached this task as if I were writing it for myself, as it was another way for me to document my progress in addition to my blog, morning pages, and journal entries. That is why, if you write online, do yourself a favor and start a newsletter. Not necessarily to keep your readers or sell more products, but for yourself, to evaluate your writing systematically and see how much you've done and what you should do more of.
If you want to be a part of this community and receive my monthly email updates, please sign up below.
